Thursday 15.1.2015,
 9.15-10.35, Sibelius150-stage

How to turn social media content into sales? How are bloggers are changing the world? The responsible use of social media in tourism by creating meaningful and engaging content is a tool that is still not used to its full extent. All components that make the travel industry have the power to use their influence of followers and fans to create a dialogue that makes a difference, and not only for themselves. Additionally, It is a challenge to use social media as an effective channel to create and – eventually – boost sales. Let’s see how it’s done!

Andrew Chow, Founder, Ideas & Concepts
Shane Dallas, Travel blogger, The Travel Camel
Jussi-Pekka Erkkola, Industry Manager, Travel, Google Finland

In English