NBE Talk- New social media platforms in travel marketing

Friday 22.01.2016, 11.00-12.00, Main Stage

In English

What are the new social media platforms and how to use them to get results in travel businesses?  How the win-win campaigns for content creators and companies are created – with hands-on case examples from content creators and companies.

Parallel session for bloggers & industry

Various tools for the future, Catherine Fischer, Germany, Tourismuszukunft

Snapchat, Anni Aarni, Finland, Finnmatkat

Periscope, Janicke Hansen, Norway, Nordic Travel Bloggers Collective

Instagram - the visual travel planning tool, Konsta Punkka, Instagramer

Moderated by Melvin Boechner, Germany,  TravelDudes



Catharina Fischer is a freelance consultant for Tourismuszukunft, a digital consultant network in Germany. They support companies, mainly tourism but also other industries, to realize their digital projects, studies, campaigns. Furthermore they train and create digital mindsets and provide guidance and strategy for digital change. Catharina has more than 5 years’ experience in social media marketing, gained as Head of Social Media at the German National Tourist Board, and an excellent track-record in managing large, international online- and social media campaigns. Furthermore she has a broad knowledge in social analytics, content marketing and blogger relations.


Traveldudes.org is THE Social Travel Platform, which let’s you find social travel content about the destination you want to travel to! For Travelers, By Travelers!

What Traveldudes provides, are valuable tips, inspiration and advice from travelers based on their first-hand experience. Traveldudes is a community of travelers whose aim is to assist fellow travelers on their adventures around the world and help enhance their travel experience. Follow Dudes or specific niches (keywords) to get quality travel content listed in your own profile timeline! For Travelers, By Travelers!

Melvin, the founder of Traveldudes is one of the top travel influencers online. On Twitter there are over 222.000 followers and he gets on over 7.500 Twitter lists recommended. That’s top 3 in travel! The facebook page got as well over 90,000 fans with a huge engagement on their posts. But Melvin is as well the creator of the Travel Talk on Twitter