Immersive Authenticity: Evolving Destination Management

Friday 17.1.2020 at 14:00-14:45 / Matkatieto Stage hall 7 (place 7T100)
In co-operation with PATA

For decades, the travel and tourism industry has largely focused on the pursuit of more: more flights, more hotel rooms, and more visitors. Absolute growth at all costs has been the measure of success. Increasingly, and in light of recent events, however, the travel and tourism industry has questioned this approach and begun the shift to a ‘less is more’ approach. Community, social and environmental constraints have played some part in this shift, as well as changing consumer expectations. The challenge for destinations and their accommodation, tour operator, attraction and activity partners has now become one of how to manage the individual visitor experience with authenticity, versus solely marketing and promotion.

Winners in this new reality will be the destinations that not only invest in tourism but those that understand the key motivators that will drive the international traveller of the future – in order to mount innovative destination and experience development strategies.

This session will explore the business case for destination management and the role DMOs and operators need to play to evolve product and experience offerings to engage with consumers interested in immersive and authentic experiences. The session will involve a moderated discussion by destination development firm Twenty31 and include senior expert panellists from three DMOs.


The seminar is free and you can register via THIS LINK / All that signs up to the seminars will get a ticket to the fair, so if you don´t have it, contact