Become a better tour operator

Thursday 19.1.2023 at 16.30-17.15 / Matkatieto stage hall 6 (stand 6b2)
In co-operation with Good Tourism Institute & SUSTOUR project

During this presentation, Anne - expert at the Good Tourism Institute, where tour operators learn how to become more sustainable and successful - guides you through the next steps to become a better tour operator. From knowing what you stand for (and for who!), to developing new travel experiences and implementing ways to increase customer and employee satisfaction, to creating a powerful online marketing strategy. Prepare for a successful and sustainable future in tourism! 

In the end of the presentation we are celebrating those Travel Agencies and Tour Operators who have taken part to the EU COSME funded SUSTOUR project. The following companies are awarded at the ceremony.

• Adrian Matkat Finland Oy Ab – Travelife Partner Award
• EW Dive / Enterprising Wave Oy – Travelife Partner Award
• Ikaalisten Matkatoimisto Oy – Travelife Partner Award
• Kristina Cruises Oy – Travelife Certified Award
• Lomatka Travel Company – Travelife Partner Award
• Matkatoimisto Aventura Oy – Travelife Partner Award
• Stromma Suomi Oy – Travelife Partner Award
• Upitrek Oy – Travelife Partner Award


The Matkatieto seminars are free and you can register via THIS LINK / All that signs up to the seminars will get a ticket to the fair, so if you don´t have it, contact



Anne de Jong is a sustainable tourism consultant from the Netherlands and co-founder of the Good Tourism Institute. An online learning platform for tour operators to become better in business: more sustainable and successful at the same time.

In her consultancy work, she supports tour operators and destinations to become more resilient and to create a positive impact on people, planet, and profit through tourism.

She also works as account manager, coach and auditor for certification schemes Travelife for Tour Operators and Green Destinations. Her main focus is to make good tourism easier, more accessible, and attractive.