Shaping the Future - Towards Competitive and Modern Travel Industry

Thursday 18.1.2024 at 13:00–14:00 / Matkatieto stage, hall 6 (6b2) 
In co-operation with Spanish Tourism office in Helsinki

The seminar presents a compelling look at how Spain is redefining tourism in the post-pandemic era. Emphasizing a balance between economic vitality and environmental and social sustainability, this presentation is a roadmap for Finnish tourism professionals seeking innovative approaches in a changing world. Discover Spain's commitment to sustainability, learn from their digital transformation of SMEs, and explore strategic territorial development aimed at diversifying tourist experiences. This session offers key insights and inspirations for Finland's travel industry to thrive sustainably and innovatively.



The Matkatieto seminars are free and you can register via THIS LINK / All that signs up to the seminars will get a registration code in their seminar confirmation email. If necessary, you can contact